What is SEO?
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results.

Process includes
1. Do keyword research at the start of the project.( Have web analytics in place at the start.)
2. Make sure the client has a great web site
3. Include a site map page if not available
4. Make SEO-friendly URLs. Use keywords in your URLs and file names
5. Use a unique and relevant title and meta description on every page
6. Create great, unique content
7. Use your keywords as anchor text when linking internally
8. Build links intelligently
9. Use press releases
10. Use social media marketing
11. Create google webmaster tools and manage them effectively
12. Diversify your traffic sources There are many other techniques we do use to optimize the site that we do not like to openly share.